1. Make an eye-catching headline for each blog post.
When learning how to write a blog post, it’s important to be able to come up with an interesting headline (also called a title).
The ability to write compelling headlines is a valuable marketing technique in and of itself. They show what is on your blog on social media, in Google search results, and in emails.
Your blog post’s title influences readers’ perceptions of it even before they begin to read it.
In fact, six out of ten people say that all they do before sharing a blog post on social media sites like Facebook, Twitter, and LinkedIn is read the headline.
So how do you make a headline that makes people want to read it, click on it, and share it?
Let’s start with a quote from Seth Godin, who is one of my favorite marketing mentors. In it, he says that “great ideas come from working in volume,” which is a short way of saying the same thing.
“Terrible ideas can give rise to good ideas, but only if there are sufficient numbers of bad ideas.” — Seth Godin
When learning how to write a blog post that will encourage clicks and shares, it is important to spend some time on the headline. However, you can’t afford to allow yourself to get hung up on trying to craft the perfect headline because you will eat through time and have little to show for it. This is the tactical lesson that we can extract from Godin in this situation.
This is especially essential to bear in mind while you have only just begun the process of creating your blog post and the page in front of you is still totally blank.
Let’s examine a few aspects of writing an enticing blog post headline:
- Include key phrases as a starting point: The main keyword phrase “how to write a blog post” is also included in this headline, which is at the heart of exactly what potential readers are looking to study here (which is good for both searches engines and matching reader-intent).
- Numbers should be used: Make it stand out in organic search results and indicate to users that this guide is up-to-date for them by using the year in the title.
- Examine the use of parentheses: A section of the headline is then placed in parentheses, which helps it stand out more on a search engine results page.
- Include a secondary keyword: “Free Blog Post Template” is an important (secondary) keyword term that no other current guides on the subject are giving readers. This is one of the ways that this guide is different from other guides on the same topic, and it’s also a quick way to show what readers might expect to learn from this post.
This title was not completed until I had finished writing and editing the rest of the post, as said before.
This is a result of listening to my audience, tracking how many organic search results it receives, and experimenting with paid advertising to see what works and what doesn’t.
Even though it’s tempting to wait until things are clear before taking action, the truth is that clarity comes from taking action.
Simply start writing, and as you go through, the headline ideas will flow.
As you learn how to write a blog post and become more comfortable as a writer, you’ll get better at coming up with interesting headlines. It is tempting to wait for clarity before taking action, but the truth is that clarity comes through taking action.
Utilize the gap in curiosity, and make a catchy headline that hints at the article’s content without giving it all away.
Curiosity is one of the most potent human emotions, and being able to control it is all about striking the right balance. The challenge here is to provide readers with just enough information to motivate them to find out more, without giving them so much that they don’t feel the need to look into the matter anymore.
Finally, don’t forget to improve on social and search. You should be concerned about how your article headlines will be seen and understood on these platforms because these two channels will be important sources of traffic for your content.
- Is the heading intriguing enough to tweet?
- Will it be noticeable in the crowded Facebook feed?
- Does it have a Pinterest featured image that viewers could click on?
It’s always a good idea to use keywords to improve your chances of surfacing in search results (more on that later), but you should take every opportunity to build a title that properly captures your content and has the potential to go viral on social media.
2. Include responses in your blog posts.
In addition to understanding the subjects that people are searching for, Google has gotten quite successful at understanding their intentions.
Because of this, learning to write a blog post today is unique. It’s more important than ever to give readers answers to their questions, problems, and issues instead of just giving them content that matches the words and phrases they use.
Knowledge panels, featured snippets, paid advertising, maps, and videos that provide answers to search inquiries without directing visitors elsewhere are among the results that stand out in a rising number of zero-click searches (like the screenshot above).
Invest in learning how to write a blog post that is 10x better than the competition instead of using cheap traffic-boosting strategies.
The need for quick results and the willingness to employ every “trick” and “hack” in the book are two of the most frequent blogging errors I observe, especially among young bloggers. If you want to keep making blunders like this in your blogging, spend some extra time studying with my recommendations for the top blogging books and programs online right now.
This is something that many new bloggers will do rather than face the cold, hard fact that in order to be deserving of bringing the most website traffic, they need to invest in creating blog entries that actually do a better job than anything else on the Internet at resolving reader difficulties.
Because of this, the best advice for blogging is usually very simple: make really great content, tell people about it, and you will be rewarded for it.
Your blog has changed from being a place to visit to being a data source in the eyes of search engines.
When you search for an eatery, you’ll probably get a knowledge panel filled with reviews, contact details, the address, and the best dishes, with the website of the establishment hidden somewhere near the bottom of the featured snippet.
Even if it’s technically better, simpler, and faster for searchers to get the solutions they need, it’s awful for bloggers (like you) who want to manage the experience for their readers.
On the other hand, it’s not all awful news. In the end, you’ve come here to discover how to create a blog post for the modern content consumer.
It’s easier than ever to stand out from the crowd by using unique, high-visibility featured snippets and information boxes to make your blog more visible and attract the most interested readers.
Using Alexa, Siri, Google Home, and Cortana, as well as other similar voice search platforms, they’re a great way to take advantage of the rising demand for voice search services like these.
You may have noticed that I put a clear, linked menu near the top of this guide on how to build a blog post that is meant to get featured snippet placements.
3. Get to know your blog’s viewers.
The first step in writing a blog post is choosing a topic and coming up with a list of suitable blog post ideas that will attract the interest of your target audience.
Just like you would start a conversation by finding something in common, you should do the same thing when writing a blog post.
If you want to give your readers something of value, you should make sure that the topics you write about are ones that they want to know more about and not just focus on telling them what you think.
Having a clear picture of your audience’s interests might help you better.
If that’s the case, then you’ve accomplished your most essential objective for the time being. Keep in mind that just doing keyword research and looking for opportunities that could bring in readers is not the same as understanding your audience.
That’s the opposite direction of trying to solve your traffic problem.
It’s not about finding popular topics only; you must understand what your audience wants in relation to your own area of passion.
You don’t have to be an expert in search engine optimization to writing a blog article based on popular search terms.
There are better ways to engage your viewers and keep them coming back for more, including establishing long-term blog business plans.
Short-term information scams have their place, but search engines are getting better and better at showing their users only the most trustworthy, respected, and authoritative sources of information.
The following is a list of some of my preferred ways to start identifying significant themes that I know I’ll need to write a blog post on for my readers; the first step is to answer the following types of questions:
In the long run, what are the most pressing requirements of my audience?
- What worries are they most concerned about right now?
- What is the level of their knowledge and skills?
- What about a general area of interest to them?
- What sort of ambitions do they set for themselves? (This should be in line with your personal blogging objectives.)
- What are some of my personal struggles that I can connect to and share with others?
In order to write a blog post that speaks directly to your readers’ needs, you need to take the time to survey them and gather as much as you can about their perspectives on your blog’s name, the subjects you cover, and so on.
Here are a couple more specific methods for finding out what topics your followers are most interested in:
- What they want to know: is that nothing surpasses talking straight to your audience, even if it sounds overly simplistic. The best way to get your readers to participate in your blog’s email marketing campaign is to conduct a survey with SurveyMonkey, a poll on Twitter, a creative test with Helio, or send out a questionnaire by email. See if you can find other online forums with a larger readership and post your question there. Regardless of the approach you use, asking thoughtful questions will always yield insightful answers.
- Google Autocomplete can help: Try Google’s Autocomplete. As you begin typing into the Google search bar, a variety of search recommendations are given based on millions of other similar Google searches. As a result of these forecasts, you will be able to gain a wealth of information about what your readers are searching for and what related topics they are interested in.
- You can see what others are asking on Quora: It’s common to find many relevant questions on Quora when you research the topic of your choice (and answers related to that topic). Using this research method to plan your blog will help you find out exactly what your target audience wants to know or learn more about.
The first step in learning how to write a blog post that people truly want to read is to get to know your readers.
When you build a strong relationship with customers, your information will be more reliable in the long run.
You can download a free blog post template (in the form of a copy and paste Google Doc) right here. It has a checklist for writing SEO blog posts and an example that is all done to help you through the process.
4. Be Honest in Your Writing
People are more cautious than ever before in this day and age of sleazy marketing tactics, fake news, and sponsored influencers.
Consider this for a moment… Because of the continuous stream of messages, we’ve become skilled at rapidly removing ourselves from situations when we detect something odd.
When you decide how to write a blog article with real honesty, you may build a strong relationship with your readers.
According to a recent study, only 48% of Americans, down from 58% in 2017, now trust brands.
That’s why it’s more vital than ever to learn how to create a blog post that develops a true connection with your readers, rather than relying on tricks to keep them on the page long enough to extract some advertising cash.
There are three main ways in which authenticity is advantageous to your business’s blog:
- It enhances the level of interest: People are always looking for genuine connections, and that’s what social media provides them with in abundance. When you put your body and spirit into your content, your audience will reward you by giving you more of their attention and time.
- Enhance your company’s image: You can set yourself apart from the pack by expressing yourself in a distinctive way. Trust in you will grow with time, allowing you to have a larger effect on others’ lives in the long run.
- Emotional relationships can be made: Honesty is a welcome change of pace. Be honest, even if it makes you look awful or reveals your flaws or mistakes. Your audience will be drawn to your honesty. Increased trust will be a major benefit.
Fortunately, some firms are doing a great job of doing it right now.