What is the definition of Blogger Outreach?
This is when you engage in blogger outreach. You “reach out” to other bloggers, publishers, or website owners who might be ready to aid you in bringing your name (and material) to the attention of their audiences. Sharing your content on their social media channels, letting you write a guest blog post, linking to a related piece of yours, or even more creative ways like having you as a guest on their podcast, co-hosting a webinar, speaking at a conference, or something else, will usually be enough.
From these email examples, it’s clear that there are many simple things you can do to reach more people.
As a result, I’m going to take you step-by-step through the process of creating a remarkable outreach operation. Here are some suggested email templates that you can change and use for your own outreach.
Before we begin, however, there is one essential point to remember:
Don’t worry if you’ve attempted outreach in the past and created emails that mirror the poor examples above.
You aren’t here to be embarrassed… You’ve come to discover how to execute better outreach that leads to substantial growth for your blog.
If you’ve already sent a number of outreach emails that looked like the ones in our examples above, it’s not ideal, but it’s also not the end of the story.
If you haven’t emailed the same bloggers numerous times, it’s highly unlikely that they will remember who you are or what email address you used to contact them.
So many of these terrible outreach emails are sent to successful bloggers that most of us just hit “delete” without reading any of the sender’s information.
In light of this, let’s get educated on how to conduct outreach in the most effective manner.
1. Select a small group of bloggers to contact.
The foundation of the matter in our terrible examples above is that the bloggers who sent these outreach emails were concentrated on sending out as many emails as possible.
It is natural that you will end up with low personalization if you do that, and that you will be marketing to some blogs that are, at most, just superficially linked to the subject of your post. If you do that, it is also understandable that you will end up with minimal customization.
Focus on a small number of bloggers if you want your outreach efforts to be as effective as possible.
Instead of seeing your entire campaign as just a game of chance, you may concentrate on truly high-quality outreach when you take the approach of attempting to engage with selected bloggers. Your entire way of reaching out to people will be different (in a positive way).
A smart place to start when deciding who to contact is with the blogs you already read and appreciate.
For example, if you run a site that gives in-depth WordPress tutorials, you should probably seek out blogs in your industry that produce material in related (but not immediately competitive) disciplines. This might include sites like mine that discuss keyword phrases like
- The top blogging hosting packages
- The most popular affiliate networks for bloggers and website owners are
- How much does blogging cost?
- Bloggers’ Tax Management
Your goal could be to get a guest post, have a quote highlighted, have your content shared on my social channels, or do anything else that fits with your overall blog business plan and helps you reach your blogging goals.
If you haven’t read many blogs in your niche yet, ask around for ideas; conduct a keyword investigation to establish who’s already a major shooter in top search rankings, or look at what your industry’s big names are retweeting and sharing on social media.
2. Make sure the time spent on your mail is worthwhile.
Make sure that whatever you’re asking, it’s worth the blogger’s time and effort to (1) evaluate it and (2) do something about it.
It may only take them a few seconds to read an item you received and send out a fast tweet about it to their followers, but they won’t be spending that time working on anything of their own. Make sure the request you are making is simple and advantageous to them.
You know that if you reach out to someone, you’re asking them to take time away from something else. Make it worth their time.
In a request for outreach, there are many ways to make it worth the effort for the potential partner:
- Start by linking to them: If you want a highly regarded blogger to share your post on their social media, it would be great if the article was already linked to them or one of their materials. However, you shouldn’t make linking to them rely on receiving a share!
- Utilize what you’re good at: Make it known, if you have a large enough audience or have a friend who does, that you will help market the blog post that you wrote for them, or that you will be glad to share any of their content that could use a boost. Note: If you only have a dozen Twitter followers, this won’t have much weight with them.
- Get rid of any potential problems: Asking someone else to guest post for you on their site is a good idea. You should do everything you can to make the process as easy as possible for them. Give them a clear idea for a blog post with a simple structure that fits with what they usually write about. This will make it easy for them to say “yes, let’s do it” or “no, that’s not for us” without needing to do a lot of analysis (or back and forth communicating with you).
As I’ve mentioned numerous times throughout this manual on effective blogger outreach…
When you reach out to bloggers, it’s much less effective to ask for something right away than to show that you’re interested in the relationship first.
3. Make your request clear and simple.
Ask for something clear and simple in your blog outreach email template. This means that your email requests, no matter what they are, should be clear and direct.
Smartphones are now used to read nearly 62% of emails. The busy blogger who is reading your email may also have dozens or even hundreds of emails to read today, and you don’t want them to decide that yours is too much work to deal with.
For your request to be clear and easy to understand, it’s a good idea to:
- Start the email by saying what you want: For instance, it would be wise to place your proposal (and the reasons why it would be ideal for the blogger to run with it) high up in the email so that your recipient doesn’t have to scroll through paragraphs of text just to get to the objective of your email if your outreach starts with a subject line that makes it clear you are trying to guest post for the recipient.
- A subject line that says what you want in a few words: Great email subject lines include things like “Guest post submission: Ten Ways to Get Your First Hundred Subscribers,” “Would you share my piece about beginner-friendly SEO?” and “Your feature on my site,” which are all extremely straightforward. When I go through my emails in the morning, emails with subject lines like “QUESTION,” “HI,” or “(no subject)” are usually archived right away.
- Keep your emails brief and to the point: If your outreach email looks like a journal, you’re doing something wrong. Don’t forget why you’re sending the email in the first place: to start talking to someone, build a relationship with them, give them something of value, and then ask them for something they won’t want to say no to.
Do you want to be successful with your blogger outreach emails? Send the kind of email that you would like to get, read, and act on. What would get you inspired? “
It is essential to make sure that you are only asking for one thing and not making numerous different requests if you want your request to be straightforward and easy to understand. This can result in an instant overwhelm.
Don’t ask them to do something that might take a lot of time right away.
If you haven’t already built some form of relationship with the blogger you’re contacting, time-consuming questions like “would you evaluate my blog?” or “will you meet up with me for coffee?” will come off as lacking adequate awareness.
4. Through your outreach emails to bloggers, avoid mentioning that you are offering money.
If the blog in question doesn’t offer sponsorship opportunities, which is common in some fields, and you don’t plan to go that route, offering money for your guest post to be published or for your material to be shared comes off as sketchy and fraudulent.
One of the biggest red flags I look out for is an offer of money in the first email I get from someone.
In exchange for just a backlink is a clear case of when you should NOT offer money.
This type of outreach is a big zero unless you’re okay with the link being set to nofollow (which means it won’t pass on any SEO benefits).
This is against the law and can hurt both your blog’s SEO and the SEO of the site that links to you in the long run.
5. Connect with others via comments or social media.
Even though it’s not impossible to email someone for the first time, maybe with a great idea for a guest post, and have them say yes, it’s always best to have some kind of relationship with the blogger before sending them an email with a request.
Here are a couple of good ways to establish a relationship with bloggers that has value before reaching out:
- Making frequent and thoughtful comments on their blog: They’ll start to notice you if you consistently post insightful, helpful comments over the course of a week or two. Before emailing, ensure that your contributions offer true value to the discussion. If the only thing you can think of to say about a piece is “great post or nice post,” don’t comment on it.
- Sharing their content on your social media accounts: Even if you don’t have a lot of followers of your own, doing this is still a positive act and something that will be of genuine assistance to the writer. This is especially true if you add some genuine comments, ask an interesting question, and tag the blogger in your post. Instead of just sharing the post’s title and link, whenever feasible, add your own short aside to the social share (such as “I loved tip #9 here” or “excellent advice on SEO for new bloggers”). The more personal your message is, the more likely it is that it will bond with people.
Leaving regular blog comments that are honest is a great way to build a strong relationship.
If you want to go far beyond and give your target blogger something more helpful, here are a few suggestions.
- By including a link on your site to theirs: As long as the advice, example, or commentary you’re including about the blogger you’re attempting to connect with is positive, it will go a long way.
Writing an Amazon or GoodReads review of their book is like reviewing a podcast in that it helps the blogger and shows that you have read at least a large part of their work (and in most cases, paid to do so).
- On iTunes, you can rate and review their podcast: This is still another remarkably sincere approach to assisting a blogger and a great way to get their attention. Moreover, it shows that you are paying attention to what they have to say, which is helpful when you send your email and need to convince them that you are genuinely interested in them.
- Making an active recommendation for their product or service: Reach out and provide a testimonial that the blogger can use in their marketing efforts or right on their sales page if you’ve taken one of their blogging courses, bought a book, made good use of a free template, or used their services at some point.
This is a fantastic way to stand out from the crowd because so few people provide spontaneous reviews; this can attest directly that it is a guaranteed method to receive a comment from a blogger like me. It also reminds the blogger that you are a subscriber who is important to them.
6. Deliver a Very Specific Request (Offer Them Something They Can’t Refuse)
Whether you want a quote with a link, a social share, or a place to write a guest post, your pitch must be very relevant to the blog and the person you’re talking to.
I’m sure it’s obvious that you should really not approach an SEO blog with a guest post proposal for “ten cosmetic recommendations.” However, being extremely relevant involves much more than just looking at one simple example.
You need to make sure that your request fits with what the blog usually writes about and what kinds of content it usually shares.
For example, if you’ve just published an in-depth guide for bloggers who want to get started with SEO, it may make sense to seek a shoutout or share from a beginner-friendly site for bloggers, such as this blog or ProBlogger and SmartBlogger.
But it might not be a good idea to ask for a link from an in-depth SEO publication like Ahrefs since your guide wouldn’t be useful for their target audience or more experienced bloggers.
Make sure your guest post proposal is a good fit for the blog you’re sending it to.
Don’t just come up with an idea for a blog article and then try to figure out where you may possibly get it published. That is regressive (and will not provide the same results).
Select the appropriate blog for your first launch. Then you can plan on how to draft a headline that will resonate with their editors and an outline that will be a wonderful fit for them, and the possibility that they’ll give you the authorization to begin writing a blog post for them will increase significantly.