5 Steps to Writing a Fantastic Freelance Proposal (Best Format)

You’ll need to submit a well-written proposal to the customer and persuade them that you’re the ideal fit for their work to get your first freelance writing project.
Follow these six steps when creating your freelance proposal to ensure success, and you’ll be well on your way to establishing your freelance writing business.

1. Create a Solid First Impression

What steps are you taking to ensure that they are immediately impressed with your organization? What sets your email apart from the others who are throwing their application forms into the ring for this job opportunity?

A stunning opening that stimulates, demonstrates that you have completed your research, and provides real value is what will pique your potential client’s interest right away. Begin by looking for remote freelancing employment on sites like Contena (if you’re a freelance writer), Remote.co, and Hubstaff Talent, and browse through the Ultimate Guide to Landing a Remote Job.

If you can get in touch with the potential client as soon as possible after they post their request for help, your chances of getting the job will be much higher.

  • What distinguishes your proposal from that of the other freelancers?
  • What distinguishes your proposal from that of the other freelancers?
  • Start with a subject line like “My 6 Steps to Driving Traffic for [Company Name].” If you’re a freelance writer, send a cold email to establish contact with a possible client for your blog post idea writing services.

This lets them know immediately that you’ve already spent time developing a strategy and that you’ve probably done your research on their company and sector.

In your first email (which should not go longer than a couple of hundred words), you will briefly touch on each of your steps and proceed to integrate how your demonstrated expertise and strengths in performing this task in the past will make you the obvious choice for this position. Just keep in mind that any superfluous business vocabulary that doesn’t add value to the conversation should be avoided.

Because a freelancing proposal is essentially an executive summary, rapidly demonstrating your strongest (relevant) qualities are critical to the conversation. You should also exude confidence in your ability to complete the task without coming across as arrogant.

While making a strong impression, it is important to show your commitment to the project. It’s essential to demonstrate that you’ve already put some investment down.

This can take the shape of constructing a quick and dirty wireframe for a web design project if you’re a freelance developer, producing a 100-word blog post outline for some proposed content if you’re a freelance writer, or sketching up potential logo design concepts if you’re a freelance designer. If you’re interested in becoming a freelance developer, writer, or designer, check out some of our open positions today!

Is it too much labor at the beginning? In actuality, this is the strategy I use to secure practically every project I submit a proposal for. You make up for the lost time by showcasing your ingenuity and enthusiasm to collaborate with the client, increasing your chances of winning the contract. This is an example of “opportunity management,” which I prefer to call it. Proposals that offer actual value and a preview of what’s to come are the most effective. So let’s consider why you should be hired.

  • What makes you the best candidate for the job?

It might be difficult to get freelance work, whether you’re just starting out, trying to grow your portfolio, or need additional clients. It could be even more difficult if you don’t have a solid offer. Consider why they should choose you before preparing your proposal and sending it off—especially with so many others vying for their attention. Make them aware of what sets you apart from others by developing a one-minute speech that can be delivered in any circumstance. (Think to yourself, “Why should I hire you?”) because I’m dedicated to my work and can provide outcomes. Clients want employees who will add value, so it’s important to show how you meet that standard before you ask for work.

2. Include Work Samples That Are Relevant to Your Application

An impressive portfolio and examples of previous work should speak for themselves. When putting together a freelance proposal, be sure to only include the best and most relevant examples you’ve found.

Note: Samples should be limited to the best and most relevant ones.

It’s always a plus if you can demonstrate that you’ve previously worked on a project that’s somewhat related to the one you’re applying for. They have a sense of reliability that you’ll be able to replicate or exceed the results you achieved in the past if you have previous experience doing work that is identical to the type of work that you will be doing now.

In your outreach email and in your freelance proposal, include a link to a few excellent examples you’ve found. Talk about how your work helped the previous client reach their goals in a few paragraphs.

A better option if you’re new to freelancing and don’t have any relevant samples to send over is to create your own. To demonstrate your expertise in teaching others how to start and make money by blogging, create a web page with examples of your own blog posts, your own logo design, and sample data analysis.

To get their attention, send them a link to an example of your work that demonstrates your ability to do what they need to be done for their own company. Please check out the Ultimate Guide to Landing a Remote Job if you’re still looking for great freelance jobs and remote careers.

3. Make preparations for an outstanding interrogation response.

Employers don’t always give a full list of what is expected and what questions are asked about the project.

This is a great opportunity to show off your knowledge and experience right away, despite the fact that project descriptions can be a little vague. If you can show your client that you understand their problems and can offer complete solutions, you’ve already done a lot to close the deal.

It is always expected to be asked if you’ve done similar work in the past when applying for new projects. In the past, I had to wait until someone asked me this question before I could give them an answer. I’ll include a couple of links to past campaigns that were successful in my first communications channel (email) (demonstrating my ability to replicate these results).

I’ll include a couple of links to past campaigns that were successful in my first communications channel (email) (demonstrating my ability to replicate these results).

“Proposals that anticipate and respond to questions are more likely to succeed.”

Try to imagine yourself in the position of your client to help anticipate what your potential customer may request.

Is there any possibility that they have been dealing with any unspoken issues or problems up to this point? Consider the current distorted branding, poor quality images, or logos, and offer up your quick ideas on the direction you’d like to take if you’re hired to help with a website rebranding project before applying.

Using this project to address concerns that they may not be aware of will act as a figurative warm blanket around them. Unless they’ve done it themselves, it’s likely that they have no idea what goes into building a new website feature, putting together a brand book, or coming up with interesting blog posts. Interested in finding out more? Check out the comprehensive list of the best blogging courses online and start improving your knowledge right away.

There are certain standards that a client might have, and there are certain things that go wrong when it comes to the type of work you do.

For prospective clients, nothing is more comforting than hearing from an experienced freelancer who has been there and done that—even though this is just your side hustle and you have a more demanding full-time job that takes up more time. If you write your answers based on your own experiences, you’ll be a step ahead of the competition.

4. Showcase your talent

It is your responsibility to adapt your skills to the demands of the specific position you are applying for in order to maximize your chances of being hired. It is a skill that is invaluable, and one of the pieces of advice that I give to freelancers who want to start their own business the most frequently is to learn how to highlight your most attractive abilities for the specific needs of an individual client. If you feel like you could use a confidence boost, I suggest taking a short break and reading a collection of motivational quotes. These sayings will put you in the frame of mind necessary to perform at your absolute best.

Lean on your strengths. If you have the marketing strategy and blogging skills to really sell yourself as a strong content marketer and not just a freelance writer, give them proof of the results you’ve driven for previous blog posts. This will help you sell yourself as a strong content marketer, rather than just a freelance writer.

If you want to work on a project like a logo design, the first thing you should do is improve your creative abilities. Demonstrate to them that your previous work is consistent with the design aesthetic that you believe they are aiming for with their rebranding by presenting examples of it.

Focus on your relevant degrees, and if at all possible, point to other papers within this space that you’ve edited in the past. This is especially important if the project at hand is to proofread a highly technical paper on neuroscience.

Focusing on unrelated or irrelevant strengths is a common mistake (and always keep your proposals as short as possible).

Trying to memorize everything you know about writing or marketing in your proposal, you are setting yourself up for failure and taking a shortcut to the rejection basket. Think about writing down two or three of your strongest attributes in terms of how they connect to this specific job and then elaborate on each of those attributes individually.

It takes skill to give a client just enough information to help them understand how your strengths can help their business, without going too far and giving them a detailed resume that shows off all of your good qualities.

5. Use an Eye-Catching Freelance Proposal Template

First impressions count for a lot, which is the very reason why a well-designed freelancing proposal is essential to getting the job.

Potential clients will form an opinion about the content of your proposal before they even start reading it. You may need nothing more than a basic Microsoft Word document to explain your case, or you may demand something flashier to sell your services, especially if you’re working on an internal project proposal for a firm that you already work with. This is especially the case if you’re proposing anything to the company that you work with on a continuous basis.

When I run my own freelancing business, I prefer to use programs like Bonsai, which I believe offer my proposals a visual edge over the usual ones. Bonsai has a fantastic free trial, so you can try it out without any obligation. The Bonsai free trial is available.

If you want to avoid utilizing fancy web tools and want to send proposals just in the body of your emails instead, I would suggest at the very least making use of an invoicing platform like Freshbooks.

Using an advanced visual layout tool gives me the chance to show that both my personal brand and the quality of my work are very important to me.

These five methods will help you stand out from the crowd when it comes to creating freelancing proposals.

Starting with a solid foundation of being able to pitch yourself is crucial, whether your aim is to gain higher paying clients for your current firm or validate your idea for an upcoming service offering, how-to details (your writing style, etc.).

Despite the fact that it may seem obvious, make sure that you are capable of carrying out your proposal. Consider your proposal to be a brochure for your freelancing services. It must include details about the services you offer, the people you would work with, and the total cost (per hour or per project). If someone hires you for a little job (such as revising an employee handbook) but then wants more work from you in the future, there won’t be any hiccups because there are numerous contracts available online that can outline everything.

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